Web Design, UI/UX & Development
Web design and development optimised to your target audience for excellent results.
What is web design, UI/UX and web development?
Web design is a catch-all term for all elements of a website’s visual appearance and functionality. Web design includes user interface (UI) design, user experience (UX) design, and other fields. The technical aspect of creating a website, often known as web development, involves writing code.
Although “front-end development” and “back-end development” are sometimes used interchangeably, both are essential to the production of high-quality websites that load quickly, perform effectively and most importantly, “convert”.
The goal of user experience (UX) design is to improve the interaction and experience between people and technology. User experience (UX) design, often known as human-centred web design, is a branch of internet architecture that focuses on users’ actions and overall online experience.
A user interface, or UI, is a part of website design concerned with the site’s look. Web design requires good UI designs since they allow visitors to navigate your website and utilise its features.
The effectiveness of an attractive UI does not only lie in how it looks; instead, it comes from its ability to direct users toward the information they require.
Information architecture (IA) is the art of planning for what information you’ll need to sell your product or services.
“Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”
~ Leland Dieno
User interface design entails ensuring that visitors can easily navigate this information and your site’s various sections based on their preferences. UI design includes anything from obvious menus and buttons to less apparent features like site structure.
Contact us today so we can discuss how our web design services could benefit your business!
Case Studies

Why is Web Design Important?
Your website is often the first impression consumers get of your company. A successful website is one that best serves the needs of its users. Whether you’re a startup company or an established brand, we can help with our web design and development services.
How do you design a good website?
We start by recording any difficulties you may be experiencing in your business to ensure an exceptional user experience for visitors on your site; this includes identifying what content should go where and how the information will flow throughout the pages (information architecture).
We build successful websites by considering what your customers want and how they will use your site to achieve their goals and objectives. A good website should be tailored to your specific content and optimised for your audience.
If you have an eCommerce site, UX (User Experience) design optimises each page to convert customers into paying clients. UI (User Interface) design should support this by making it easier for consumers to complete transactions and discover any extra information they might need along the way.
A good site increases customer conversion rates.
Making a website that is both user-friendly and effective is no easy task. It’s all about getting your intended consumers to perform the action you want them to, whether it’s clicking on a particular link or filling out an online form. User experience (UX) design principles are essential in web development because they help designers create effective sites that cater to users’ demands and get them what they want to enhance conversions.
It starts with understanding your customer and what they’re searching for to get your target demographic to do what you want them to do. Conversion rate optimisation (CRO) is the process of getting people to perform a specific action. Although designing an attractive website with appealing graphics and content is imperative, identifying your target audience is essential to your business success. Our web designers employ user experience (UX) design principles such as human-centred design and usability testing to boost conversions on our clients’ sites.

900K
Lines of Code
6
Countries
100+
Websites
15+
Years Experience
Why choose us?
Websites help enhance the perception of your business and are an essential part of any company’s growth strategy.
A poorly designed website may harm a company’s reputation and, in some circumstances, drive customers away. On the other hand, an attractive website helps your potential consumers connect your business’s branding with their perceptions of trustworthiness and make your business seem more trustworthy to them!
Web design is vital for businesses because it helps improve business branding and can potentially be a key driver of your success! Web design is an essential part of any company’s growth strategy.
Niche Speak is committed to helping you increase your brand perception. We specialise in website design and development, emphasising increasing conversions for businesses from all niches and sizes.
All businesses need a well-designed website to improve their brand perception. We help our customers design and develop attractive, responsive and engaging websites that enhance perceptions of trustworthiness and increase conversions!
15+
Years Experience
>100
Web Designs
3+
Programming Languages
1
Point of Contact
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Testimonials
What some of our clients have to say about our services.
“Will from Niche Speak is a wizard - they have helped us convert our thoughts into user-friendly and professional websites. Properly understanding and attentive, open to feedback, and constantly working on their presentation.”
~ Adam B
Sitwell Technologies
“I have been working with Niche Speak for over 10 years now, they have designed and managed a number of websites for me of my different business ventures, both in South Africa and abroad. I have recommended their services to a number of clients and friends who have had success.”
~ Michael L
Michael Lewis Photography
“I would highly recommend Niche Speak - they created a solution that met and exceeded the brief. The synergy between the technical aspects of the website and the creativity provided made for a winning formula. Will and his team were a pleasure to deal with!”
~ Stuart C
South China Clothing
“As a long-standing client of his, Will Derman of Niche Speak has consistently delivered excellence on a UX/UI perspective, as well as front and back end development for our multiple company websites. A highly recommended professional and efficient service.”
~ Liesl B
GAPA Model Agency
“I appreciate Niche Speak’s professional and current approach to handling our media platform. When it comes to urgent matters I rely upon and appreciate their immediate response time. They understand our business and are able to advise us accordingly.”
~ Kobus N
Nieuwoudt Architects
“I still refer work to Niche Speak when the opportunity arises albeit that I have moved into a totally different line of work. Why? Because I never refer when I can’t back up 100%. Niche Speak is like gold. They offer a smart, multitalented, articulate and reliable team.”
~ Brenda G
Tinassiti
“I have known Will Derman and used Niche Speak reliable services for more than 10 years. The quality of his work, both from a technical and creative perspective is to be commended.”
~ Marc G
Marc Goethals Interiors
“It has been my pleasure to work with Will Derman and his team over the last 10+ years. I was very confident in pulling them into Ogilvy where again the delivery of work was always beyond expectation and within the deadline. They are most certainly an asset to any company.”
~ Cymantha H
Ogilvy
“I searched over many years to find a company as professional in the design space as Niche Speak they are dynamic, reliable and offer an unparalleled service and quality product.”
~ Dorian C
IT Anywhere
“Veld Architects has worked with Will Derman from Niche Speak since 2014. Niche Speak is a innovative creative company and always offers quick responses to requests. Niche Speak is committed to service delivery and delivers high-quality work for us, taking our vision and translating it into exactly what we want.”
~ Gillian H
Veld Architects
“Niche Speak meets all our needs - creative and technical. Great design and service, friendly personal attention and quick problem solving. We have been using their services for 9 years and can highly recommend them.”
~ Vanessa L
Vanessa Lewis Photography