Copywriting & Content Creation
The top 5 copywriting strategies to create persuasive content that increases sales.
What is copywriting and content creation?
Copywriting is the process of writing persuasive, compelling, and interesting advertising or marketing materials. On the other hand, content creation refers to generating any blog posts, articles, social media updates, etc. – that can help you attract and retain customers.
Both copywriting and content creation are essential for businesses to thrive online because they help you create a solid online presence. Good copywriting can convince potential customers to buy your product or service, while good content can keep them coming back for more. So if you’re looking to increase traffic and conversions, it’s essential to focus on copywriting and content creation.
Your content copy needs to match the tone of voice you’ve set for your brand and should suit your target audience while communicating a message that delivers a clear, concise call-to-action.
When copy is done right, it has been carefully crafted from top to bottom to promote an idea or product. It should be free of errors and written in a specific style that adheres to brand guidelines set out by the marketing team.
“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”
~ Bryan Eisenberg
Our professionals love copy just as much as our next writer loves words, but usually, we write across emotionally charged topics, so being able to get our feelings out of the way before writing copy means we can focus on delivering a relevant, compelling message down to every last detail – and make you look good doing it.
Find out how we define your voice and make sure you’re heard across the internet through our copywriting services.
Why choose us?
How can copywriting help my business grow?
Copywriting can boost your business in several different ways. For starters, copywriting can help you convert potential customers into paying customers. Any marketing or advertising copy must be persuasive and compelling enough to convince readers that your product or service is better than the alternatives. If the copy doesn’t do this successfully, it’s not doing its job!
Copy can also generate leads by drawing people towards your content (such as blog posts, articles, white papers, etc.) because good copy will make them want more information about your products or services. As copywriters ourselves, we’ve found one of our best sources of new clients comes from existing clients’ referrals – but these referrals come only if they’re satisfied with the results we deliver.
If you’ve been looking for a way to increase your sales and customer loyalty, investing in high-quality copywriting is the best move. Our team of experts can write engaging content that will keep customers coming back time and again.
Contact us today if you want more information on how our writers could help grow your company using persuasive copywriting.
15+
Years Experience
>100
Different Brands
20+
Cups of coffee
1
Point of Contact
Copywriting services and vital content planning create interest, activity, and conversion.
When copy is strong, people are interested. They read the copy, they share it with friends, and some will even buy what’s being sold after reading it. Content is never more critical than copy when converting a website visitor into a paying customer.
That copy can be found in many places online, from advertisements to social media updates to blog posts and much more. When copy is done right, interest is created, activity follows, and conversions can rise quickly.
Start with excellent copy.
Copywriting is one of the most important aspects of any business. It is what draws in customers and keeps them coming back for more. Keeping your customers engaged won’t be easy if your copy is lacklustre or uninteresting. However, if you invest the time and effort into creating powerful and persuasive copy, you can see a dramatic increase in sales and customer loyalty.
Ultimately, copywriting is all about connecting with potential customers to convince them to take action. If you’re looking for a digital marketing agency with writers who can help you develop strong copy that offers value and builds trust with your target audience – then we’d love to chat about how we can help your business grow!
How copywriting works.
So how does copywriting work? Well, copywriting is a lot more complicated than simply putting words on a page. Copywriters use several different concepts and strategies to help their copy stand out from the competition – and convince readers to take action!
Here are just a few of the copywriting strategies that we use when writing copy:
A copywriter must be familiar with their audience to write relevant and engaging copy. To write relevant and exciting copy, they must know your product or service inside and out, as well as the competition, to deliver copy that best appeals to this specific set of customers.
Good copywriting will always focus on what sets your business apart from others – whether it’s how you operate, the customer service you provide, or anything related to your products or services. A copywriter should make this clear in their copy right off the bat to hook readers’ attention immediately.
If possible, copywriters should include credible source material (such as research and statistics) to back up the copy’s claims and promises. These sources give copy more credibility and help convince potential customers that your copy is worth their time.
The copywriter will typically include some sort of call-to-action (CTA) at the end of the copy, such as contact information or an email signup form. This way, they’ll be able to build leads for future marketing campaigns or get new clients in touch with them for more strategic services (content creation, SEO copywriting, etc.).
No two audiences are exactly alike – which means no two pieces of copy will ever be the same. This diverse audience is why copywriters test and tweak their copy over time: they’ll make small changes to copy (such as copy length, tone, word choice, etc.) and see what works best for their audience. Then, they’ll keep these strategies and discard the ones that don’t work as well!
We write copy that works and gets results.
Our copywriting services are proven to do the job by promoting ideas and products to a targeted audience through written copy that’s best-in-class, engaging and unique to your business.
We know how to take the information you give us and use it as a foundation for copy before putting our professional twist on things to create content that people want to read – grab their attention from the first word to the last and keep them coming back for more.
Interested? Our copywriting services can help tell your story in a way that will have people excited about what you have to offer.
- Website copy
- SEO copy
- Ebooks
- Press releases
- White papers
- Blog posts
- Social media posts
- Product descriptions
- Email marketing
- Marketing collateral
Newsletter Sign-up
Get FREE Digital Marketing Tips Delivered to your inbox
Testimonials
What some of our clients have to say about our services.
